E*TRADE

E*TRADE Financial Corporation, now a subsidiary of Morgan Stanley, is a well-established online brokerage platform based in the United States, founded in 1982. It is fully regulated by U.S. authorities and is a member of FINRA and covered by SIPC, ensuring investor protection and compliance. The broker offers multiple user-friendly trading platforms. These include the E*TRADE Web and Power E*TRADE Web platforms, both web-based and accessible via browser with advanced tools, customizable charts, and research resources. The E*TRADE Mobile App supports trading on the go, while E*TRADE Pro serves advanced traders with enhanced features like real-time data streaming and complex charting tools—often available at no cost for active traders. E*TRADE’s product range is extensive: U.S. and selected international stocks, ETFs, options, mutual funds (including commission-free among thousands), bonds (corporate, municipal, government), futures, IPOs, and robo-advisory services through its Core Portfolios product. Clients can also open tax-advantaged accounts such as Roth IRA, Traditional IRA, SEP IRA, Custodial, Trust, and more. The platform also supports futures and options trading, with tools like level II quotes, advanced charting, technical analysis tools, and strategy helpers. In the domain of options, E*TRADE is frequently recognized among the best platforms for its clarity and analytics. In October 2020, Morgan Stanley acquired E*TRADE, integrating it into its wealth management ecosystem. The firm has since launched initiatives such as no-fee index mutual funds, aiming to attract cost-conscious investors. Overall, E*TRADE is ideal for a broad spectrum of investors—beginner to professional—offering a comprehensive product suite, robust platforms, and reliable support backed by strong regulation and institutional strength.